Our values are beliefs and rules that govern our behaviour, both as individuals and corporately. We trust each other to the extent that actual behaviour matches expected behaviour as governed by our values. Over time, trust builds and matures into a relationship. Relationships are the foundation of our business and these are particularly important to those clients with whom we are working openly in a partnership.
So our values ultimately determine the quantity and quality of our client relationships. It’s equally important that these values are true of you if you want to be happy within our firm. These are our values:
Purpose is about why we work. How does what we do contribute to society? Why is it me that’s doing it? Everybody wants to make a contribution because that leads to personal fulfilment. We must understand the value of what we do, it must use our gifts and our interests, it must stimulate, stretch, challenge and teach us, and we must be properly recognised and rewarded.
Recently there’s been recognition of servant leadership – leadership that is not about domination, but where people seek to share themselves, to set an example, to develop the instinct of leadership in others and to serve the company and the community they work in. Leadership is about how we work – we all lead in some contexts and are led in others. It’s a role-play that transcends company boundaries. It is sensitive to how we present ourselves and to how we respond to others.
Ambition is about contributing the most, not getting the most. The more you contribute, the more you will be satisfied, respected and recognised. Your attitude to learning and engaging with assignments is pivotal. Whether a task is a threat or an opportunity depends on the perspective you adopt. We certainly don’t want cynics. Neither do we want passive participators in our company – we want people to initiate and to motivate and to make as much use of our business as they can. We want people to be creative and experimental – this is one of the greatest sources of value that we contribute to our clients. The company is meant to serve the people, not vice-versa.
We all have to balance our different aspects of living – family, work, friendships, wider social groupings – and our inner self. This balance is crucial in order to ensure personal fulfilment and a good performance in the workplace. We want every task to stretch people just the right amount. How much we can flex somebody depends upon their aptitude – this is the accelerator pedal of their ability. But this is all subject to your personal stress levels and outside-work commitments.
To be fulfilled in our work we need to treat others (colleagues and customers) as ends, not as means. Peer-play – how well you fit into a team and understand the abilities, needs, roles and objectives of those around you is essential. This is how we keep Riskcare a constructive and affirming place to work.
Integrity means that our behaviour is predictable and consistent with these values. Integrity is the basis of trust, trust is the basis of relationships and relationships are the basis of our business. Clients trust our brand, our reputation, our service quality and our people – these are all one and the same.